Canadian-Made Clean Beauty: Partnering with Tai Beauty Group for Wholesale

A buyer at a category review picks up a jar and turns it over to glance at the front label. The back gets the buyer's thumb, which travels down the ingredient panel and stops at the fourth line.

Shoppers repeat that gesture in the aisle, and it has become the test that clean and natural beauty lines for retailers have to pass. We are Tai Beauty Group, a women-owned and operated natural beauty manufacturer and house of brands based in Vancouver and made in Canada. We write this from the supply side, with lines on shelves at retailers across Canada and to select retailers in Europe.

Clean and Natural Beauty Lines for Retailers Are Projected to Grow 16.8% a Year Through 2033

Retailers carry clean and natural beauty lines because the category is growing quickly and shoppers read ingredient panels before they buy. Grand View Research values the global clean beauty market at $11.9 billion in 2026 and projects $35.3 billion by 2033, a compound annual growth rate of 16.8%. North America held 34.7% of that market in 2025, the largest regional share.

The same firm projects total U.S. beauty and personal care to grow 7.7% a year over the same period. The scopes differ, global against U.S., so the gap is best read as a signal and leaves the exact multiple aside. Other research firms publish different market sizes for clean beauty, yet every summary we reviewed projects annual growth somewhere between roughly 9% and 17%.

Skin Care Leads Clean Beauty at 41.4% of Revenue, and Skin Care Gets Read Closely

Skin care accounted for 41.4% of clean beauty revenue in 2025, according to Grand View Research. The firm ties that lead to how people use it: skin care goes on daily and stays on the skin for long stretches, which raises awareness of what it contains.

Our Scentuals line was formulated for that kind of reading. Scentuals has operated since 2008 and uses ingredients of 98 to 100% natural origin. Its formulas draw on argan, coconut and olive oils alongside shea butter, which gives a buyer recognizable names on the panel.

Jubel Naturals takes the same approach from the plant-based side. It is formulated without parabens, phthalates, formaldehydes, or SLS and SLES, and it never uses animal-derived ingredients.

A Written Standard for Clean Protects a Retailer's Credibility

Estimates for the global clean beauty market in 2025 and 2026 run from about $8 billion to about $190 billion, depending on which research firm is counting. The spread suggests that each firm draws the boundary around clean in a different place. Retailers face the same problem on the shelf, where a line that calls itself clean may mean a short exclusion list to one supplier and a stated natural-origin percentage to another.

We suggest that a retailer write its own standard and hold every supplier to it. Named exclusions and a stated natural-origin range form the core of it, and a position on animal testing belongs in the same document. We can meet a standard of that kind in writing: Jubel Naturals publishes its exclusions, Scentuals states its natural-origin range, and PETA's cruelty-free directory lists Scentuals as cruelty-free. Jubel states that it and its ingredient partners do not test on animals.

A Scentfree Range Widens the Clean Shelf

A retailer that stocks only fragranced lines has no answer for the shopper who wants no fragrance. Our Super Sensitive Scentfree Facial Cleanser and Facial Moisturizer are sold as scentfree. The cleanser lists rice bran oil, argan oil and vitamin E, and the moisturizer lists shea butter, hyaluronic acid and grapeseed oil, so a shopper with sensitive skin finds short, familiar names on the panel.

Both products were part of our July 2025 Rexall launch. A scentfree format can sit beside the fragranced range on the same fixture and give a second reason to shop the category.

Canadian Grocery and Pharmacy Chains Already Stock Our Lines

A clean line has to work in more than one channel. Grand View Research reports that specialty stores held the largest share of clean beauty revenue in 2025, at over 35%, and it separately reports that supermarkets and hypermarkets accounted for 34.1% of all U.S. beauty and personal care sales. Shoppers buy in both places.

Our brands are sold at Superstore, Save-On-Foods, Sobeys, Safeway, Indigo, and Thrifty Foods, and select Scentuals and Jubel Naturals products arrived at Rexall locations across Canada in July 2025. In Europe, Scentuals launched with dm-drogerie markt, a German drugstore chain with stores in 14 countries, in July 2024. Croatian retailer Tisak Media followed in October 2025.

One Wholesale Partner Can Fill Several Shelf Sets

Scentuals covers face care, body care, hair care, and aromatherapy. Jubel Naturals adds plant-based skin care. Moo Moo Bath Co sits beside them in the same wholesale catalogue, so a buyer can build an assortment across brands from one account on our wholesale site.

We also offer end-to-end operational support for brand partners. Our stated mission is to make natural products accessible to everyone.

Clean and Natural Beauty Lines for Retailers Start With One Wholesale Order

A category review is a good moment to test the gesture from the opening. Pick up the jar and turn it over, then read the panel the way your shopper will. Compare what you read with the standard your buyers would write for themselves.

Our wholesale site at wholesale.taibeautygroup.ca lists the current catalogue across our brands. Start with the ingredient panels you would be glad to have your shoppers read, and place a first assortment order from there.